I’m a Waiter, Not a Salesman!

Customers appreciate your positive attitude. They prefer to buy from those they like and those that have their best interest at heart. Here’s a post adapted from my book that shows it works in the restaurant industry.
Assume the sale. This is one of those phrases that is drilled into the head of …

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Customers appreciate your positive attitude. They prefer to buy from those they like and those that have their best interest at heart. Here’s a post adapted from my book that shows it works in the restaurant industry.
Assume the sale. This is one of those phrases that is drilled into the head of …

Patience Zero – Restlessness of the Modern Consumer

Name any great mind from the last 2,500-odd years and you are likely to find a quote of theirs praising patience as one of the greatest virtues a human being can possess. If you were to somehow transport them to the modern world, they would be appalled at the ridiculous lack of patience that the…

Name any great mind from the last 2,500-odd years and you are likely to find a quote of theirs praising patience as one of the greatest virtues a human being can possess. If you were to somehow transport them to the modern world, they would be appalled at the ridiculous lack of patience that the…

A Marketing Analytics Look Under the Hood, Parts 3 and 4: Link Assembly & Data Capture

Task 3: Embed the Tracking Code within Landing Page Links
Tracking codes are typically appended to landing pages in the query-string parameter section of the URL. Any time you click on a sponsored ad anywhere on the internet, you’ll see not just your destination’s domain in the URL, but usually a…

Task 3: Embed the Tracking Code within Landing Page Links
Tracking codes are typically appended to landing pages in the query-string parameter section of the URL. Any time you click on a sponsored ad anywhere on the internet, you’ll see not just your destination’s domain in the URL, but usually a…

3 Reasons Why A Cheap Website Design Is a Bad Investment

Paying for a cheap website design is like paying for cheap brakes.

It might work…
For now.
But it will likely fall apart right in front of you (and cause some damage along the way).
It certainly will over time.
Cheap brakes are cheap for a reason — a quality mechanic does a lot more than slap th…

Paying for a cheap website design is like paying for cheap brakes.

It might work…
For now.
But it will likely fall apart right in front of you (and cause some damage along the way).
It certainly will over time.
Cheap brakes are cheap for a reason — a quality mechanic does a lot more than slap th…

Thought Leader? Don’t Miss Your Opportunity.

Are you a thought leader? If so, what kind?
Katie Levinson from LinkedIn identifies three types of thought leaders in her recent blog post, How Employee Advocacy Can Lift Your Thought Leadership.

Industry: Your organization is knowledgeable about news and trends. Employees have a viewpoint on…

Are you a thought leader? If so, what kind?
Katie Levinson from LinkedIn identifies three types of thought leaders in her recent blog post, How Employee Advocacy Can Lift Your Thought Leadership.

Industry: Your organization is knowledgeable about news and trends. Employees have a viewpoint on…

Mobile App Reseller Sales Tactics – Business Comparison Strategy

The information below is a transcription of the material shared in the video above – it was originally delivered verbally as opposed to in writing, so if you have the ability we recommend that you watch the video.
How’s it going everybody? In this quick sales tactic webinar for you as a mobile a…

The information below is a transcription of the material shared in the video above – it was originally delivered verbally as opposed to in writing, so if you have the ability we recommend that you watch the video.
How’s it going everybody? In this quick sales tactic webinar for you as a mobile a…

Social Media Demographics for 2016

By understanding the types of people who are on the different social media sites, you can get a better idea of where your company would best spend its efforts and what kind of strategy would be most successful on the different sites.
For example, if you are trying to reach an elderly…

By understanding the types of people who are on the different social media sites, you can get a better idea of where your company would best spend its efforts and what kind of strategy would be most successful on the different sites.
For example, if you are trying to reach an elderly…