8 Steps to a Crisis-Proof Brand

The world gasped as video of a United Airlines passenger being violently dragged from his seat by transit police went viral. The airline’s spiraling reputation crisis played out just a week after brand Pepsi was hit with a barrage of social criticism for a splashy ad derided as tone-deaf. Just…

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The world gasped as video of a United Airlines passenger being violently dragged from his seat by transit police went viral. The airline’s spiraling reputation crisis played out just a week after brand Pepsi was hit with a barrage of social criticism for a splashy ad derided as tone-deaf. Just…

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