How to Measure Brand Value: A FleishmanHillard View

Brand value is what a brand means to its stakeholders – to consumers, retailers and other partners, and investors. Semiotics come into play – that is, the mechanisms a brand uses to convey identity – but really it’s ability to deliver on brand promise that’s brand-value central….

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Brand value is what a brand means to its stakeholders – to consumers, retailers and other partners, and investors. Semiotics come into play – that is, the mechanisms a brand uses to convey identity – but really it’s ability to deliver on brand promise that’s brand-value central….

Author: Mass cryptocurrency

Launched in 2017 as a community for crypto entrepreneurs, Crypto exchanges, and small biz luminaries, this site is a rapidly growing collective of go-getters from all around the world

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