Return on Investment (ROI) and Return on Ad Spend (ROAS): What They Are, When They’re Used

geralt / Pixabay

Ok, so how do you measure your ad spend? Do you use Return on Investment (ROI) or Return on Ad Spend (ROAS)?
Honestly, you might use both. Well, you personally might not, but within your organization there’s a time to measure your ad spend by looking at ROI and a time to use…

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geralt / Pixabay

Ok, so how do you measure your ad spend? Do you use Return on Investment (ROI) or Return on Ad Spend (ROAS)?
Honestly, you might use both. Well, you personally might not, but within your organization there’s a time to measure your ad spend by looking at ROI and a time to use…

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