Should Brands Get Involved in Politics?

There’s an unwritten rule in public relations that brands should avoid controversy. The larger the name, the more cautious it should be. When a story breaks that fuels consumer outrage or public debate, savvy marketers should be bystanders, not grandstanders.
We’re living in polarized times….

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There’s an unwritten rule in public relations that brands should avoid controversy. The larger the name, the more cautious it should be. When a story breaks that fuels consumer outrage or public debate, savvy marketers should be bystanders, not grandstanders.
We’re living in polarized times….

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