Blog

Seven Smart Strategies to Maximize Your Gmail Inbox Placement

Gmail is one of the largest email service providers in the market today. In fact, the goliath surpassed over 1 billion active users in February of 2016. With this enormous active user base, it’s highly likely that you’re already mailing to Gmail recipients. Because the industry market leader…

Gmail is one of the largest email service providers in the market today. In fact, the goliath surpassed over 1 billion active users in February of 2016. With this enormous active user base, it’s highly likely that you’re already mailing to Gmail recipients. Because the industry market leader…

Forget Video or Blogging If You Want to Reach Business Leaders

Business leaders are busy people. All those individuals in the “C-Suite” have plenty to do. So you would imagine that in order to provide them with insights to help them improve their aspect of business they would want something “snappy”. You’d expect them to prefer a quick blog post, or a short…

Business leaders are busy people. All those individuals in the “C-Suite” have plenty to do. So you would imagine that in order to provide them with insights to help them improve their aspect of business they would want something “snappy”. You’d expect them to prefer a quick blog post, or a short…

Roles in Scrum

I am enjoying the Vikings series with my wife, and it inspired a metaphor I have been using when discussing Scrum and Agile Roles within the Scrum team. The roles in Scrum are like the roles on long ship, and the purpose was either trade or raiding. The crew of the ship work together to get to…

I am enjoying the Vikings series with my wife, and it inspired a metaphor I have been using when discussing Scrum and Agile Roles within the Scrum team. The roles in Scrum are like the roles on long ship, and the purpose was either trade or raiding. The crew of the ship work together to get to…

An Intro to Web Typography

Typography isn’t just the fonts you use–it’s how you compose and arrange type to convey meaning and organize information to guide your reader. In this way, it’s closely related to UX design, which is why many copy decisions are best made in collaboration with UX designers relatively early in…

Typography isn’t just the fonts you use–it’s how you compose and arrange type to convey meaning and organize information to guide your reader. In this way, it’s closely related to UX design, which is why many copy decisions are best made in collaboration with UX designers relatively early in…

Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video

Thinking on your feet is a lot harder when you’re in front of the camera. Luckily, there’s a simple way to help keep your commentary on track. If you’re a marketer who produces in-house videos, consider using a teleprompter for your next B2B video.
Here are a few reasons why:

A teleprompter…

Thinking on your feet is a lot harder when you’re in front of the camera. Luckily, there’s a simple way to help keep your commentary on track. If you’re a marketer who produces in-house videos, consider using a teleprompter for your next B2B video.
Here are a few reasons why:

A teleprompter…

The 5 Secrets to Writing an Amazing Explainer Video Script

One of the greatest filmmakers of all time, Sir Alfred Joseph Hitchcock, once said:
“To make a great film explainer video, you need three things: the script, the script, and the script.“*
And, as a writer, I very humbly agree.
*quote may have been slightly amended!
The backbone of…

One of the greatest filmmakers of all time, Sir Alfred Joseph Hitchcock, once said:
“To make a great film explainer video, you need three things: the script, the script, and the script.“*
And, as a writer, I very humbly agree.
*quote may have been slightly amended!
The backbone of…

Here’s What to Post on Instagram: 21 Top Post Ideas & Examples

Wondering what to post on Instagram?
Wondering if there’s a post template that is guaranteed to be a winner?
You’re not alone, though, unfortunately, Instagram marketing isn’t as easy as pushing a “win” button.
There are, however, a few tried-and-true strategies…

Wondering what to post on Instagram?
Wondering if there’s a post template that is guaranteed to be a winner?
You’re not alone, though, unfortunately, Instagram marketing isn’t as easy as pushing a “win” button.
There are, however, a few tried-and-true strategies…