3 Videos that Use Humanity to Build Trust in a B2B Audience

The best way to connect with your clients is to establish trust, but that’s difficult when you’re trying to approach them through a screen.
So how can you overcome this hurdle?
By injecting humanity into every piece of B2B video content you publish.
Portray your business as real and…

Customer Service is Dead… Welcome to the Customer Experience

The customer service industry is as old as time, but it’s an industry that has had to evolve in order to target a more diverse clientele and their demands for better, more personalized, service. Change is inevitable in business and no matter how much we like to think we’re prepared for it, we ne…

Generating Repeat Business Through Effective Email Marketing

Some people think that email marketing is all about winning new customers, about making that crucial first sale. While it is important to turn interest – a visitor to your website making the decision to subscribe to your mailing list – into cold, hard cash, you also need to pay attention to nur…

Have Patience! Why Doing Research First Will Save You Money

They say patience is a virtue but today with instant gratification expected, patience is more like the elusive Bigfoot in the Pacific Northwest. Timelines are condensed and a quick fix is inevitable. “We’ll worry about that later. We need this done now.” I wish I had a dollar for every time I he…

10 Ways to Beat Your Competitors This Fall

Business success relies, in large part, on your ability to beat your competitors. This is especially important for fall marketing, when you’re turning your attention away from summer promotions and toward end-of-year holiday marketing. Here are ten ways to beat your competitors this fall.
1. S…

11 Ways Your Business Can Take Advantage of Snapchat’s Marketing Potential

What is your company doing to take advantage of Snapchat’s marketing potential and why?
1. Sponsor Geofilters at Area Networking Events
As a storytelling agency, we’ve used the platform to help others broadcast their message by sponsoring Geofilters at networking events. The filters…

Social Media Size Cheat Sheet 2016 [Infographic]

In the world of the internet and social media, the one constant is that things never stay the same. The same holds true for the social networks we use, when we post content and how content is seen on different platforms and devices. To make sure your audience is always seeing your content in the…

4 Ways to Keep Your Employees Healthy and Productive This Fall

As hard as it may be to believe, summer is almost over. School has started, football is about to get underway, and many businesses are no doubt excited to have all of their employees back from the vacations that pop up so frequently during the summer. But with fall and winter just around the…

Blog Post Ideas for Niche SMB

How Do You Come Up with Blog Post Ideas for Any Business?
Especially for Obscure, Niche, Non-Glam, B2B Businesses
Let’s face it: Most of us were born and raised in a society where marketing is high art as well as a finely tuned science of behavioral manipulation.
That’s why I think most of us cou…

The Do’s and Don’ts of Instagram Photos for Your Business Page

The Do’s and Don’ts of Instagram Photos for Your Business Page
Are you tired of sharing Instagram photos that do not perform well? Continue reading our article and find out what might be the mistakes you are making and how to do the Instagram marketing of your brand the right way!

Should your bu…