How Do You Effectively Connect With App Users Via Email?

Admittedly, we’re biased toward mobile engagement, but we realize that the ideal marketing strategy makes the most of every available messaging channel. For many companies, email remains one of their most important touchpoints with customers and we’re always getting asked how marketers can use…

Why You Need to Care for Yourself and How to Do It

The world is not always a happy place. You can look at the news on any given day and see stories about death, crime and abuse. It easy to let it bog you down, especially when you’re in charge of covering such news.
Journalists are nearly guaranteed to cover traumatic events—events that result in…

Don’t Forget: A Checklist for Your Resume

You’ve slaved away crafting what you think is the perfect resume. It shows how you’ve progressed throughout your career and what you have to offer to your next employer. But before you send it off, it’s time to give it one more once-over to make sure there’s nothing you’ve missed. It’s easy to…

Raiders of the Lost Omnichannel Experience

<Warning: This blog contains spoilers for a 36-year-old movie>.
My parents purchased their first VCR in 1984, and one of the first movies they bought on VHS was Raiders of the Lost Ark. I must have watched Indiana Jones do battle with the Nazis a dozen times that first week alone, and…

Content Charisma: How Cool Socks Are Like Content on the Web

The content charisma of colorful footwear
The other day I went to buy some new socks, since mine had holes in them. You might think it’s weird, but that shopping experience inspired this post. (It’s a metaphor – hint, hint). The socks on the rack were like content on the web: tons of choices,…

Can We Use Parallel Processes to Solve Organizational Problems?

In 1989, Kenwyn Smith published a study entitled “Fix the Women”, describing a consulting situation characterized by fighting between two women in a troubled unit of a state hospital. After assessing the behaviors, the researchers determined the women’s hostility was actually fueled by feelings…

6 Design Tips to Create an Inspiring Office Space

Do you love your office space? How does the space you work in make you feel?
Chances are, if you aren’t enjoying the space in which you operate your business, your employees don’t enjoy the space either. And if your employees don’t like the space in which they work, it has a direct impact…

How to Brainstorm New Ideas

Having a great business depends on a great business idea—which means you’ll need to find the best ways to brainstorm new ideas.
However, that’s often easier said than done. This is because it can usually be very difficult to concentrate or to get in the right mental space to allow for a great…

How You Can Benefit From PHP Website Development

Take a look around the web for ways to build a website and you’ll find a slew of platforms, agencies and freelancers in all corners of the globe ready to help you get started. That doesn’t mean it will be easy to choose. “Kid” and “sweet shop” are the words that come to mind.
Years ago, it was…

How Social Media Marketing Stabilize Your Google Ranking

Everyone wants to rank better on Google; no one wants to be on page 2 or 3 in a Google search result. It’s no surprise that this is why you’re reading this article; you want to rank better too. If you’re anything like me, you’re tired of spending a whole lot of money on methods that just don’t…